Start
What would be useful for this person or team to begin doing more deliberately?
YourPpl•Feedback
Start, Stop, Continue feedback that actually moves things forward.
Most feedback is either too vague, too late or too complicated to act on.
YourPpl•Feedback gives teams and key people a lighter, cleaner way to gather useful feedback — without turning it into a heavy performance review.
It is future-focused, confidential and designed to help people understand what to start, stop and continue.
What it is
A simple structure for clearer contribution and intentional growth.
Start, Stop, Continue is a proven feedback method that has been around for a long time. We have made it simpler, safer and easier to use — so feedback comes from the people you work with, in their own words, and is summarised to help you move on it.
Stop
What is getting in the way, creating friction, or no longer serving the work?
Continue
What is already working and should be protected, strengthened or repeated?
Pathfinder & Spotter
Feedback that helps you see what you cannot see clearly yourself.
The Pathfinder is the person receiving the feedback. The Spotters are the people invited to offer perspective from where they stand.
Like a gym spotter seeing your posture from the outside.
Like someone guiding you into a parking space you cannot see fully.
Like feedback on where the last shot landed so you can adjust your aim.
The AutomagiKal difference
Quick to gather. Clear to read. Easier to act on.
We use the same core Start, Stop, Continue model, but we remove the admin burden and the confidentiality risk from your internal team. We gather the feedback safely, collate it carefully, and turn it into clear summaries you can actually work with.
Quick to gather
The format is simple enough for people to respond without needing long forms, scores or complicated review language.
Confidential by design
Feedback is handled carefully, summarised clearly and designed to protect usefulness without turning comments into a public pile-on.
AI-assisted, human-reviewed
AI helps with synthesis and pattern-finding, but human oversight keeps the work sensible, contextual and fair.
Built for action
The point is not to admire the report. The point is to know what to do next.
Individual version
Individual Start, Stop, Continue.
For one Pathfinder who needs clear, useful feedback from the people who know their work and care about their success.
For one person
Individual Start, Stop, Continue
A focused SSC for one Pathfinder who wants clear, useful feedback from people who know their work, care about their success, and can see things they may not see clearly themselves.
Who it is for
- → A new role, onboarding or role reset
- → A key person needing broader perspective
- → Founders, leaders, employees, freelancers or NEDs
- → Someone preparing for a shift, reflection or growth conversation
What is included
- → Up to 15 Spotters across stakeholder categories
- → Feedback in people’s own words, safely gathered
- → AI-assisted summaries with human oversight
- → Anonymised report designed for practical action
Team version
Senior Team Start, Stop, Continue.
For teams of 3 to 19 people with shared responsibility, real consequence, and a need to hear what is helping or slowing the group down.
For teams of 3 to 19
Senior Team Start, Stop, Continue
Designed for senior teams, founder teams, project teams or leadership groups with shared responsibility and real consequence. Team members give feedback to one another so patterns, tensions and alignment gaps can be seen more clearly.
Who it is for
- → New or changing teams
- → Stuck teams with unclear history
- → Senior teams needing realignment
- → Leader-led or leaderless teams
What is included
- → Team members give feedback to one another
- → Individual summaries and a team-wide insight report
- → Guidance for the team leader, facilitator or sponsor
- → A safe process where admin and confidentiality sit with AutomagiKal
Team add-on
Individual SSC for one or more team members
Add an Individual SSC for any, some or all members of the team. This extends the perspective beyond the team by adding up to 15 more Spotters and stakeholder categories.
Team add-on
7LFS
7LFS means 7 Leadership Friction Statements. Drawn from more than 10 years of working with startup and small-company teams, the statements show where people stand, how they are perceived, and where mismatched answers are creating friction in communication, ownership, decision-making and execution.
Team add-on
Action Support
Optional follow-on support to help the team move from insight to action through prompts, nudges, reflection and accountability over time.
Start, Stop, Continue helps you hear from the people you work with, in a safe, meaningful and practical way. 7LFS adds a leadership friction lens for the team version.
How it works
A clear process from order to action.
01
Configure your order and pay
02
Configure the survey
03
Invite the Spotters
04
Run the feedback survey
05
Feedback is collated
06
Reports are generated and checked
07
Reports are shared
08
Action begins
What changes
From unspoken patterns to clearer next steps.
Before
Feedback is scattered, vague or never said out loud.
After
Patterns become visible and easier to discuss.
Before
People carry assumptions about what others think.
After
The person or team gets cleaner language for what is landing.
Before
Reviews feel backwards-looking and loaded.
After
The conversation becomes future-focused and easier to act on.
Before
Reports get read and then forgotten.
After
Action Support helps insight become behaviour.
Ready for clearer feedback?
RUN A FEEDBACK CYCLE that helps people know what to do next.
We’ll help you decide whether a team cycle, individual SSC, or action support layer is the right starting point.
FAQ
Questions people ask about YourPpl•Feedback.
What is Start, Stop, Continue feedback?
Start, Stop, Continue is a long-standing, simple feedback structure that asks what someone or a team should start doing, stop doing and continue doing. AutomagiKal makes it easier, safer and more practical by handling the process, confidentiality, collation and summaries outside the internal team.
Is this a performance review?
No. It is lighter, more focused and more future-facing than a full performance review. It is designed to give useful insight without turning the process into a heavy assessment exercise.
Who are Spotters?
Spotters are people invited to give feedback because they see something the Pathfinder may not see clearly. They may be colleagues, stakeholders, peers, clients or others with a useful perspective.
Who is the Pathfinder?
The Pathfinder is the person receiving the feedback. The language matters: this is not someone being fixed. It is someone choosing to grow with clearer outside perspective.
How anonymous is the process?
Feedback is handled confidentially and summarised carefully. The purpose is to reveal useful patterns without making individual comments identifiable where that would damage safety or usefulness.
What is Action Support?
Action Support is an optional follow-on layer that helps the individual or team act on the feedback. It usually runs for 4–6 months and includes prompts, nudges, reflection and light accountability.
What is 7LFS?
7LFS stands for 7 Leadership Friction Statements. It is a team-only add-on based on AutomagiKal’s experience working with startup and small-company teams. It helps surface where mismatched answers across the team are creating friction in communication, ownership, decision-making and execution.
Can this be used for a leaderless team?
Yes. The Senior Team version can be structured for a leader-led team or a leaderless team, depending on how responsibility and consequence sit inside the group.
Can we see sample reports?
Yes. Sample reports can be shared during a conversation so you can see the kind of output, summary style and level of detail before configuring your order.
Can this work in different languages?
Yes, language support can be discussed as part of configuration. The important thing is that Spotters can give clear, useful feedback in language that allows the report to remain accurate and meaningful.